/ Brand extension / Campaign design / Internal culture

Working with Microsoft's culture team, we developed a series of visual concepts to accompany messages to inspire employees. In previous seasons, designs were colorful, and relied heavily on illustration. This season, we agreed to move forward with a more minimalist direction using simple geometric floods of the four Microsoft Brand colors, and custom typeface, Segoe.

"Together, we’ll change the world. Together, we’ll empower every person and organization on the planet to achieve more.

We’ll make a difference."

“Look, the mission Microsoft has of empowering every person and every organization on the planet gives us the richest platform there is.

For each one of us to be able to connect our personal passions, our personal philosophies, and to then go change the world because that's what we're here for.

And I want you to think about that. I want you to not think about just working at Microsoft, but Microsoft working for you so that you can realize your dream, your passion, and go on to have a lasting impact and find deep meaning and work.”

-Satya Nadella, CEO of Microsoft